Bharti Airtel has forged an exclusive alliance with Indian Oil Corporation. This will enable the telco to access 18,000 retail outlets and 5,500 Indane cooking gas distributors of the oil giant. The deal also envisages that Airtel can use IOC outlets to sell its products, collect bills, set up PCO facilities and even open Bharti retail outlets on an exclusive basis. Besides, Airtel can also use IOC retail outlets for its branding exercise.
Wednesday, May 21, 2008
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